Oreo Space Dunk Launch

For the launch of Oreo’s newest flavor, Space Dunk, we were invited to translate the concept of “outer space” into a terrestrial experience across the open-air landscape of Nimo Highland, Pangalengan. Working alongside @hypeservicesid, our task was to blend technology with terrain, crafting a surreal yet grounded atmosphere.

Our scope included the design and execution of a sky-bound aerial aurora system, utilizing laser projectors and volumetric haze to simulate cosmic phenomena above the hills. The surrounding bridge structures were reimagined as luminous pathways through the darkness, accentuated with synchronized lighting to contour the terrain’s silhouette.

In the immersive zone, we developed a series of galactic visual compositions, accompanied by spatial audio design — creating a multi-sensory narrative that echoed the vastness of outer space. These assets were integrated into custom-built dome and projection systems.

This project was an exploration of how digital tools can be used in a thoughtful way to shift how people experience nature — turning a familiar landscape into something imaginative and new, where technology and the environment blend to transport people into a different atmosphere.