Anamorphic A Mild & Multivariant

For A Mild booth at Soundrenaline 2023, we developed 3D anamorphic visual assets for A Mild’s product lines: A Mild, A Mild Icon Edition, A Ultra, and A Splash. The process involved storyboard development, 3D modeling, texturing, animation, rendering, and ensuring each asset accurately represented the distinct characteristics of the respective products. 

Using anamorphic projection techniques, we designed the visuals to achieve the intended optical illusion when viewed from specific vantage points. Our team was also responsible for on-site pixel mapping and spatial alignment, ensuring precise integration with the large-scale LED screens for optimal visual fidelity.